Blue
I noticed that the Branding Standards had the hex color #003399 but my color picker was matching it up slightly different. A common match for Pantone 286 C is the bottom swatch #0030A0. We’re going to stick with the #19458C HEX for the primary blue.
Per comment below from Andy. Additional color palette blue is based on 285U with CMYK values of 78, 32, 0, 0 and we also use K at 20% and 60%
These are generated using the two primary blues @ -77% saturation & 77/97% dark/light gradients. ( see demo )
Green & Tan
Abbeville Green – #008578 – Pantone 3283 C
Edgefield Tan – #D9B48F – Pantone 727 C
Blue – #0033A0 – #19458C – Pantone 286 C
I’m working through multiple choices so that I’ll be able to set the colors in the editor palette to maintain consistency across layouts. We’ll need a ‘medical’ red for alerts and buttons. We’ll need both dark and light consistent background colors. Traditional medical colors such as scrubs are a good reference. Adjectives: sterile, clean, clear, bright, comforting, soothing, professional, objective.
Edgefield & Abbeville logos
haven’t matched the Pantone properly – estimation for now
Scrubs
Focusing primarily on the two lighter shades will give it a very clean and sterile effect with less contrast. I’m leaning heavily towards reducing any inverse layout to keep it ‘clean’. I really like the association with medical from the scrubs colors.
Palette
I’ve nailed down to this larger palatte and removed the the colors in the lower image for a minimal styling. I was informed that we wanted to stay away form the bright orange/red spectrum that another system uses, but given the use of red both in medical and as a system alert/banner/buttons, I tried to mix it with the existing tan for a more muted tone.
I’ll work from this palette on the redesign although I may run into cases where I need to an additional color. After the staging is up for preview, I’ll limit the editor.
